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Sophie was recommended to us in January 2019. We had never had a focus on PR before and honestly had no idea what we were doing. Sophie was fantastic at guiding us through the confusing world of media and the results that we have seen have been truly unbelievable and transformative for our business. Besides all the amazing coverage we have had, the opening of Moon Dog World was the most epic and talked about venue opening in history. I couldn’t recommend Sophie more highly, she’s thorough, professional and amazing at what she does.

We've worked with Sophie across a diverse range of projects over the years including the ASRC Telethon on World Refugee Day, fundraising appeals and other high profile brand campaigns. Her professionalism, passion, flexibility and "can do" attitude make Sophie a dream to work with and we've never seen our work and organisation represented in the mainstream media in this way before. Specifically, Sophie has also connected us with a high volume of values-aligned key opinion makers to amplify our campaigns on social media and has landed us quality editorial across print, radio and TV. When you work with Sophie, she becomes a part of your team - she cares deeply about supporting our work and achieving results that deliver impact and drive change. Well connected, smart and strategic Sophie gets results and brings a genuine warmth and enthusiasm to everything she does.

For me working with people I can trust and respect are the most important things especially when it is in relation to one of my brands that I have poured all my heart into. Working with Sophie has meant that I can focus on what I do best and trust her to do what she does. I know that she will focus on the important things for me and not waste my time and money on pointless activations that do not deliver the message and impact that I need. Relationships are what any good business is built on and Sophie takes the time to get to know my team and our goals. She is well-respected in the industry and has built long standing relationships with the right people in the right fields that ensures our message cuts through.

Sophie McGrath is one of those rare professionals who exceeds all expectations and then adds value to your project along the way - just for good measure. Sophie is a strategic thinker, a tactical planner and has terrific technical skills as well.

Sophie is incredibly dedicated and provided expert guidance and immense support in helping us share our exciting AO food and drink stories with the world across AO22 and AO23. Her diligence and attention to detail was exemplary, her drive and commitment to achieve the best coverage was honourable and the phenomenal media results speak for themselves. Sophie is always a shining light of positivity, creativity and endurance. She's truly a superstar at what she does and we can’t wait to work with Sophie again soon!

We've worked with Sophie and her team for over two years now in the Australian market. She's driven a huge amount of high value coverage to raise the profile of the brand and tell our stories in a really important region for Headspace. We've greatly valued her council and advice to steer us in the right direction through a large number and range of launches and campaigns. Most of all, she's an absolute pleasure to work with - flexible, enthusiastic, and completely driven to succeed.

Sophie and her team guided us through the launch of our most exciting project to date, and in addition exposed our existing venue to an audience that we are still seeing the benefits from week after week, even months after the campaign. Their attention to detail on all aspects of the project, communication with us on all happenings and opportunities far exceeded our expectations. The connections we have made thanks to SMPR are extraordinary and there is no doubt that the growth in our business is attributable to the amazing work that Sophie and the team did for us. On top of it all, both Sophie and her team did everything with an air of genuine excitement, positivity and professionalism to the Nth degree.