Sophie McGrath PR

What SMPR offers you

Complements and works with your existing team when outsourcing your PR requirements to fill skill gaps within your marketing or management teams

Highly skilled, innovative and nimble. Not restricted by internal or corporate bureaucracy

Boundless flexibility, fresh ideas and perspective

Helps you make the best possible decisions with specialised knowledge

Cost savings – work one-off on a call or on a project basis, no retainers

SMPR services

An independently-owned boutique PR and events agency, SMPR is a full service agency specialising in media communications, media strategy, events and guest list management. Sophie leads all client projects with the support of her brilliant team and network of leading consultants who work to deliver clients results-driven campaigns and projects.



Creation of media assets

For those who have a strategy in place but need help or lack the time to complete the media assets required, including: writing a punchy media release, gathering quotes from photographers and videographers and outlining briefs for content creation.

Customised media strategy

Outline your media strategy for you to implement yourself. PR Strategies are simple documents to follow which summarise your key objectives, timeline, pitch points to media, media outlets specific to your target audience as well as industry tips that all pro PRs follow.

PR projects and events

A traditional start-to-finish management of a PR project across a number of weeks or months. Media strategy, creation of media assets and project management included. Prices vary depending on workload and hours involved.

Media training

Access to leading media figures who can give you the skills and confidence to handle media requests and interviews like a total pro. One-off or multiple sessions available upon request.

Feedback from clients.

Sophie was recommended to us in January 2019. We had never had a focus on PR before and honestly had no idea what we were doing. Sophie was fantastic at guiding us through the confusing world of media and the results that we have seen have been truly unbelievable and transformative for our business. Besides all the amazing coverage we have had, the opening of Moon Dog World was the most epic and talked about venue opening in history. I couldn’t recommend Sophie more highly, she’s thorough, professional and amazing at what she does.

– Brook Hornung, Moon Dog Brewing’s Brand and Marketing Manager

We've worked with Sophie across a diverse range of projects over the years including the ASRC Telethon on World Refugee Day, fundraising appeals and other high profile brand campaigns. Her professionalism, passion, flexibility and "can do" attitude make Sophie a dream to work with and we've never seen our work and organisation represented in the mainstream media in this way before. Specifically, Sophie has also connected us with a high volume of values-aligned key opinion makers to amplify our campaigns on social media and has landed us quality editorial across print, radio and TV. When you work with Sophie, she becomes a part of your team - she cares deeply about supporting our work and achieving results that deliver impact and drive change. Well connected, smart and strategic Sophie gets results and brings a genuine warmth and enthusiasm to everything she does.

– Katrina Grant, Asylum Seeker Resource Centre’s Brand and Marketing Manager

For me working with people I can trust and respect are the most important things especially when it is in relation to one of my brands that I have poured all my heart into. Working with Sophie has meant that I can focus on what I do best and trust her to do what she does. I know that she will focus on the important things for me and not waste my time and money on pointless activations that do not deliver the message and impact that I need. Relationships are what any good business is built on and Sophie takes the time to get to know my team and our goals. She is well-respected in the industry and has built long standing relationships with the right people in the right fields that ensures our message cuts through.

– Shane Delia, Chef and Director / Founder Maha Group

Sophie McGrath is one of those rare professionals who exceeds all expectations and then adds value to your project along the way - just for good measure. Sophie is a strategic thinker, a tactical planner and has terrific technical skills as well.

– Anne Bambrook, DJIRRA’s Community Engagement Manager

Sophie is incredibly dedicated and provided expert guidance and immense support in helping us share our exciting AO food and drink stories with the world across AO22 and AO23. Her diligence and attention to detail was exemplary, her drive and commitment to achieve the best coverage was honourable and the phenomenal media results speak for themselves. Sophie is always a shining light of positivity, creativity and endurance. She's truly a superstar at what she does and we can’t wait to work with Sophie again soon!

– Fern Barrett, Head of Growth and Innovation at Tennis Australia

We've worked with Sophie and her team for over two years now in the Australian market. She's driven a huge amount of high value coverage to raise the profile of the brand and tell our stories in a really important region for Headspace. We've greatly valued her council and advice to steer us in the right direction through a large number and range of launches and campaigns. Most of all, she's an absolute pleasure to work with - flexible, enthusiastic, and completely driven to succeed.

- Victoria Barnes, VP, Global Communications & Corporate Marketing at Headspace Health

Sophie and her team guided us through the launch of our most exciting project to date, and in addition exposed our existing venue to an audience that we are still seeing the benefits from week after week, even months after the campaign. Their attention to detail on all aspects of the project, communication with us on all happenings and opportunities far exceeded our expectations. The connections we have made thanks to SMPR are extraordinary and there is no doubt that the growth in our business is attributable to the amazing work that Sophie and the team did for us. On top of it all, both Sophie and her team did everything with an air of genuine excitement, positivity and professionalism to the Nth degree.

- Jon-Lee Farrell, Owner/Founder, Lulie Tavern + Half Moon Fever Rooftop
I acknowledge with deep respect the Traditional Owners of the land where I work and live. I pay my respects to Elders past, present and emerging and I am committed to ongoing practices of decolonisation and support of right relationship with this land, and the self-determination and leadership of traditional owners.